IMI AB is an independent advisory firm specialized in international expansion, franchising, and brand development.

We help brands, investors, and retailers unlock new growth opportunities across global markets – often through franchise-driven partnerships, but not exclusively.

 

Backed by over two decades of hands-on international franchise experience, IMI AB brings strategic insight, operational excellence, and a strong global network to every collaboration.

Our expertise spans franchise development, business planning, market expansion, marketing, and brand positioning – always with a pragmatic approach to negotiation, leadership, and commercial growth.

 

IMI AB is led by Johan Isacson, a global award-winning franchise specialist with a DIHM INFO + MASTER from IHM Business School and commercial studies at RMI Berghs.

Johan has built franchise models from the ground up and contributed to international success stories recognized with two Global Franchise Awards (in the US and UK).

He is also a certified board member by the Swedish Chamber of Commerce and actively contributes to industry development through thought leadership and advocacy.

 

At IMI AB, we believe in relationships over transactions – and that sustainable growth comes from trust, clarity, and a shared vision.